More and more medium sized retail firms to Private Label cosmetics due to the big growth of consumer awareness and motivation to buy products that are copies of branded products but at super prices. This enables the Retail discount stores to sell cheaper and at the same time increase profits as much as 75% in some cases.Price is not the only advantage of making a private label. For motels and hotel resorts. Private Label Shampoo and Shower gel cosmetics are a great way to add low cost high perceived value for their clients and bringing an exclusive feel to the hotel. Private labeling makes this all be possible even for the smaller hotels, motels and even bed & breakfast accommodation
New Spa, salons and Hairdresser's can also benefit from giving clients there own cosmetic private label. Exclusivity is created and because the private label is yours clients can only buy from your shop or your approved distribution warehouse.
Internet shops and retailer are also now seeing the benefits of creating private labels for the same reasons and for online young companies private label is a great due to the relative smaller amounts of investment needed compared to traditional retailing.
